A professional mineral clay spa treatment designed to deeply cleanse, clarify and restore natural coat brightness without harsh stripping or artificial whitening agents.

Formulated using a carefully balanced blend of cosmetic clays and skin-supporting ingredients, Pure Clay Spa gently lifts away dulling residue, environmental build-up and excess oils while preserving the coat’s natural texture and comfort.

we would recommend following this with a treatment of ultra conditioner for 10 minutes to hydrate coat beautifully. 

Unlike heavy conditioning treatments, this refined formulation leaves the coat feeling clean, fresh and naturally light, while still maintaining smoothness, manageability and professional finish.

The result is a coat that appears brighter, refreshed and true to its natural colour after every treatment.

Part of the Woof Wellness Clay Spa System

This treatment forms part of our professional mineral Clay Spa range, designed to support different coat needs within the grooming process.

Learn more about how the Clay Spa System works →

How to Apply

Apply to a thoroughly wet coat after an initial cleanse.
Work a thin, even layer through the coat and leave for 5–10 minutes, then rinse thoroughly.

Follow with a conditioner if additional softness or detangling support is required.

Ingredients:

Aqua, Avena Sativa (Oat) Kernel Extract, Aloe Barbadensis Leaf Juice, Glycerin, Bentonite, Kaolin, Maris Sal (Dead Sea Mineral Salt), Hydrolyzed Wheat Protein, Panthenol, Niacinamide, Polysorbate 80, Preservative Eco, Parfum.

FAQs

⭐ Clarifying & Brightening

What does Pure Clay Spa do?

Pure Clay Spa is designed to gently clarify the coat by removing excess oils, residue and environmental build-up while maintaining natural coat balance.

It helps restore freshness, clarity and a clean, lightweight coat finish.

How does this help brighten the coat?

By removing dulling residue and excess oils, the mineral clay system helps the coat reflect light more naturally, allowing natural colour clarity to appear brighter and cleaner.

Does this contain whitening agents?

No. Brightening occurs through gentle clarification rather than chemical whitening agents, helping maintain coat integrity and natural colour balance.

⭐ Coat Reset Benefits

What is meant by a “coat reset”?

A coat reset refers to restoring the coat to a clean, balanced state by removing build-up that can accumulate from grooming products, environmental exposure or excess natural oils.

When would a coat benefit from a reset treatment?

This treatment is particularly useful when coats appear:

• Dull or heavy
• Greasy or coated
• Flat or lacking movement
• Affected by product build-up

⭐ Grooming Performance

How does this improve grooming results?

By clarifying the coat and improving separation between hair fibres, Pure Clay Spa helps reduce resistance during drying and brushing, allowing grooming to be completed more efficiently.

Will this strip the coat?

No. The formulation is designed to clarify gently while maintaining natural coat balance and comfort.

⭐ Suitability

Which coats is Pure Clay Spa best suited for?

This treatment is particularly beneficial for:

• Dull or heavy coats
• Oily coat types
• Coats affected by build-up
• Double-coated breeds needing clarification
• Dogs requiring a fresh coat reset

Is this suitable for frequent grooming?

Yes. It can be used whenever clarification or coat reset support is needed as part of routine grooming.

⭐ Results & Expectations

What difference should be seen after use?

After treatment, the coat typically feels lighter, cleaner and more responsive, with improved clarity, movement and natural finish.

Will the coat feel dry after use?

No. While the treatment removes build-up, it is balanced to maintain coat comfort and can be followed with a conditioner if additional softness is desired.

⭐ Spa Upgrade Benefits

Why do groomers offer clarifying spa treatments as an upgrade?

Clarifying treatments help restore coat balance, improve grooming efficiency and provide a visibly fresher, cleaner finish, making them a valuable professional add-on service.

Why do clients choose this treatment?

Clients often choose this option when coats appear dull, greasy or heavy, or when they want to maintain a clean, fresh coat between grooming visits.